Benefits Realization Management (BRM) – Linking Strategy Execution to Achieving Value

The University of Maryland, College Park
via edX

Learn the key ingredients of realizing programs value, enable the benefits realization practices and discipline, build healthy strategy execution practices, connect the dots across the skills necessary to become a future change scientist, practice creating and testing changes that can be scaled up across the enterprise, and explore and master the techniques for increasing adaptability to meet the ever-increasing speed of change in stakeholder demands.

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A 2015 Harvard Business Review study (Donald Sull, Rebecca Homkes, Charles Sull – Why Strategy Execution Unravels and What to Do About It) explored in-depth the specific reasons why strategies that are carefully crafted nevertheless falter in the execution phase.

  • The worst scenario – no culture for supporting the benefits realization Critical Success Enablers (CSEs);
  • Brene Brown, the Man in the Arena, reflects on how important being in the trenches enables understanding benefits and being courageous enough to drive impactful program change.

In this course, you will learn the key principles of Benefits Realization Management (BRM). You will understand the foundation for creating a BRM culture that is aligned to business strategies and anchored in governance excellence and Enterprise Risk Management (ERM) rigor. This will allow you, over four weeks, to understand and practice the role of being a change scientist who is able to use data and trends, balanced with diverse human expertise, to succeed in securing project deliverables and design and adapt successful program delivery roadmaps.

Instructor(s)

Al Zeitoun
The University of Maryland, College Park
via edX
Free (audit)
Paid Certificate Available
Estimated 4 weeks
Self paced
Advanced