Designing Effective Science Communication

University of Colorado Boulder
via Coursera
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Although many would prefer to leave science in the past and no longer engage with it once completing compulsory science classes in school, the reality is that engaging with science is an integral part of our daily lives. Moreover, for the safety and wellness of human society, it is necessary to engage with scientific information. We are faced with the necessity of examining scientific evidence on topics ranging from conservation to public health and make decisions that impact not only our families but those around us. However, in spite of decades of science education reform and dedicated efforts to improving science literacy, many members of the general public lack the confidence, skills, or interest in engaging with scientific issues, instead choosing to align their scientific decisions with non-scientific stakeholders, such as political or pop culture figures. These problems are ongoing and destructive. How do we communicate science more effectively with the general public? With other scientists?

Instructor(s)

Melanie Peffer
University of Colorado Boulder
via Coursera
Free (audit)
English
Paid Certificate Available
Approx. 11 hours to complete
Self paced
Beginner Level
Subtitles: Subtitles: English